1 # -*- coding: utf-8 -*-
2 ##############################################################################
4 # OpenERP, Open Source Management Solution
5 # Copyright (C) 2004-2010 Tiny SPRL (<http://tiny.be>).
7 # This program is free software: you can redistribute it and/or modify
8 # it under the terms of the GNU Affero General Public License as
9 # published by the Free Software Foundation, either version 3 of the
10 # License, or (at your option) any later version.
12 # This program is distributed in the hope that it will be useful,
13 # but WITHOUT ANY WARRANTY; without even the implied warranty of
14 # MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the
15 # GNU Affero General Public License for more details.
17 # You should have received a copy of the GNU Affero General Public License
18 # along with this program. If not, see <http://www.gnu.org/licenses/>.
20 ##############################################################################
24 "name" : "marketing_campaign",
26 "depends" : ["marketing",
30 "author" : "OpenERP SA",
31 "category": 'Generic Modules/Marketing',
33 This module provides leads automation through marketing campaigns (campaigns can in fact be defined on any resource, not just CRM Leads).
34 The campaigns are dynamic and multi-channels. The process is as follows:
35 * Design marketing campaigns like workflows, including email templates to send, reports to print and send by email, custom actions, etc.
36 * Define input segments that will select the items that should enter the campaign (e.g leads from certain countries, etc.)
37 * Run you campaign in simulation mode to test it real-time or accelerated, and fine-tune it
38 * You may also start the real campaign in manual mode, where each action requires manual validation
39 * Finally launch your campaign live, and watch the statistics as the campaign does everything fully automatically.
40 While the campaign runs you can of course continue to fine-tune the parameters, input segments, workflow, etc.
42 Note: If you need demo data, you can install the marketing_campaign_crm_demo module, but this will also install the CRM application as it depends on CRM Leads.
44 'website': 'http://www.openerp.com',
47 'marketing_campaign_view.xml',
48 'marketing_campaign_data.xml',
49 'marketing_campaign_workflow.xml',
50 'res_partner_view.xml',
51 'report/campaign_analysis_view.xml',
52 "security/marketing_campaign_security.xml",
53 "security/ir.model.access.csv"
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