1 # -*- coding: utf-8 -*-
2 ##############################################################################
4 # OpenERP, Open Source Management Solution
5 # Copyright (C) 2004-2010 Tiny SPRL (<http://tiny.be>).
7 # This program is free software: you can redistribute it and/or modify
8 # it under the terms of the GNU Affero General Public License as
9 # published by the Free Software Foundation, either version 3 of the
10 # License, or (at your option) any later version.
12 # This program is distributed in the hope that it will be useful,
13 # but WITHOUT ANY WARRANTY; without even the implied warranty of
14 # MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the
15 # GNU Affero General Public License for more details.
17 # You should have received a copy of the GNU Affero General Public License
18 # along with this program. If not, see <http://www.gnu.org/licenses/>.
20 ##############################################################################
24 'name': 'Marketing Campaigns',
26 'depends': ['marketing',
31 'author': 'OpenERP SA',
32 'category': 'Marketing',
34 This module provides leads automation through marketing campaigns (campaigns can in fact be defined on any resource, not just CRM Leads).
35 =========================================================================================================================================
37 The campaigns are dynamic and multi-channels. The process is as follows:
38 ------------------------------------------------------------------------
39 * Design marketing campaigns like workflows, including email templates to
40 send, reports to print and send by email, custom actions
41 * Define input segments that will select the items that should enter the
42 campaign (e.g leads from certain countries.)
43 * Run you campaign in simulation mode to test it real-time or accelerated,
45 * You may also start the real campaign in manual mode, where each action
46 requires manual validation
47 * Finally launch your campaign live, and watch the statistics as the
48 campaign does everything fully automatically.
50 While the campaign runs you can of course continue to fine-tune the parameters,
51 input segments, workflow.
53 **Note:** If you need demo data, you can install the marketing_campaign_crm_demo
54 module, but this will also install the CRM application as it depends on
57 'website': 'http://www.openerp.com',
59 'marketing_campaign_view.xml',
60 'marketing_campaign_data.xml',
61 'marketing_campaign_workflow.xml',
62 'report/campaign_analysis_view.xml',
63 'security/marketing_campaign_security.xml',
64 'security/ir.model.access.csv'
66 'demo': ['marketing_campaign_demo.xml'],
67 'test': ['test/marketing_campaign.yml'],
69 'auto_install': False,
70 'images': ['images/campaign.png', 'images/campaigns.jpeg','images/email_account.jpeg','images/email_templates.jpeg','images/segments.jpeg'],
72 # vim:expandtab:smartindent:tabstop=4:softtabstop=4:shiftwidth=4: